On approach, luxury customers in every global market will find a familiar yet distinctive new Cadillac store, highlighted by a signature “BONELINE” in the façade, a feature that is bold and iconic in its form, scale and impact. This sets a new tone and impression for our customers and competitors, presenting Cadillac luxury to the world.
The precision and craft of the architectural entry greets the customer with details that convey sophistication, quality and intimacy of scale. The familiar Cadillac crest and script signature confirms the destination, allowing for an unobstructed view into the showroom.
WELCOME TO THE INTERIOR OF CADILLAC’S NEXT-GENERATION DEALERSHIP FACILITY.
It is here that our customers will be enthralled – and perhaps shocked – by Cadillac’s progressive luxury, as evidenced by every thoughtfully considered detail and by interactions that feel inherently less transactional and more akin to relationship building.