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Privacy Policy

Privacy Policy
This website Privacy Policy applies to your use of this website and the information you provide to us through the website. Further information about our financial privacy policies regarding vehicle financing obtained through our dealership can be found in a separate “Financial Privacy Notice” link at the bottom of the website.
Privacy
This Privacy Policy is to provide you with information regarding the types of information we collect from visitors to our websites, how we use that information, and to provide you with the terms and conditions surrounding the collection and use of that information.
Non-Personally Identifiable Data:
Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the website, compile statistical data and to assist in developing and assessing marketing programs. In addition, we gather certain navigational information about where you go on our websites. This information enables us to determine which areas of the websites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.
Information Voluntarily Provided:
Any information you provide to us (i.e. name, email address, etc.) when you enroll in one of our Email Reminder Services, request information from us, chats regarding inventory, or use any of the other interactive portions of our websites, is maintained on our servers or cloud-based systems. This information may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications from us at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region or to market products or services to you.
Information Collected from Other Sources:
To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all applicable state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you’ve provided.
Disclosure of Personal Information:
Our dealership understands the importance of your privacy. We collect and maintain the personal information of users of our website for our use and the use of our subsidiaries, third party vendors, and affiliated companies. In some cases, our dealership may be required to report certain sales and vehicle related information to manufacturer partners and government agencies. Except as described in this Privacy Policy or with your consent, we do not sell, rent, or trade consumer information to third parties. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.
Other Businesses:
Our dealership may develop relationships with select retailers and other companies at various times to provide expanded services to our website visitors. As part of such a relationship, we may share with these companies the use of certain interactive website functions (i.e. the Email Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and those companies.
Third Party Vendors and Service Providers:
Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services, credit checking, data and network hosting, service reminders, verification of sales, inventory management, running special promotions and performing administrative or marketing functions. These third parties will only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.
Business Transfers:
In the event that our dealership sells or transfers all or a portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
Compliance with Law/Safety:
Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our websites, the sites themselves, or the public.
With Consent:
Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.
Use of Cookies and Advertising Analytics:
Our dealership may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our websites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our websites. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our websites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our websites may not function correctly and you may be required to renter any user IDs and passwords more frequently.
In addition to cookies, we also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display our dealerships advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to any of our affiliated websites, as listed on www.lutherauto.com. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings at https://tools.google.com/dlpage/gaoptout.
We have or may enable interest-based advertising features, including remarketing, with Google Analytics or similar third party advertising platforms. This kind of advertising based on consumer interests and your precise geographic location may, in addition to remarketing, include Google’s AdWords or other product features such as: interest categories, similar audiences, other types of interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers, associated with your use of our website, are or may be employed by us in all aspects of remarketing in online advertising. For more information about Google Analytics and how it collects and processes data, please go to "How Google uses data when you use our partners' sites or apps", located at http://www.google.com/policies/privacy/partners/.
Accessing Our Websites from Outside of the United States:
If you are visiting our website from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.
External Links:
Our websites contain links to other sites. Our dealership is not responsible for the privacy practices or the content of those websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our websites. Certain features of our website that are branded with a brand separate from our website brand may be directing your information to one of these third party sites and their privacy practices may differ from our Privacy Policy.
Passwords:
The personal data record created through your registration with our website and stored on our servers can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
Public Forums:
Our websites may make chat rooms, forums, comments, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
Opt-out Procedures:
You may always opt-out of receiving future communications from our dealership. Our communications to you will allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.
Browser-Based Do Not Track:
Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.
Contacting the websites:
If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.
Accessibility Statement:
We are committed to making our inventory and dealership information accessible for all customers and site visitors and we have taken steps to enhance our site and its usability using assistive technology on our main automotive group page, www.lutherauto.com. Our efforts are guided by the Web Content Accessibility Guidelines, version 2.0, Level AA (WCAG 2.0 AA).
On lutherauto.com, we utilize the AudioEye Toolbar to offer accessibility and usability tools, navigation, reader and player capacity and otherwise assist all site visitors with diverse abilities. AudioEye has certified that that the lutherauto.com website is optimized to substantially conform with AudioEye’s interpretation of the informative Guidance provided by WCAG 2.0 AA. Through an ongoing effort, certified accessibility professionals will continue to enhance this site for optimal accessibility and usability for all users. For more information about our commitment to accessibility, please contact Luther Automotive’s legal department at 952-258-8800, or the AudioEye HelpDesk contact available in the AudioEye toolbar.

    COLLECTION AND USE OF YOUR INFORMATION BY GM

    When you use this site, GM will have access to personal information you enter on this site and to information about your browsing activities on this site. When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this Participating Dealer, the Participating Dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit https://www.gm.com/privacy.

      INFORMATION DIRECTED TO THIS GM DEALER FINANCIAL INSTITUTIONS

      When you indicate that you would like to receive more information about this GM dealer and its products, services or offers, your name, address, city, state and zip code, email address and telephone number is collected by this GM dealer and treated in accordance with this GM dealer’s privacy statement.
        
      When you complete a credit application on this site, the information you submit will be transferred by GM to this GM dealer and to the financial institutions listed on the credit application to allow such financial institutions to evaluate your credit eligibility on behalf of this GM dealer. The information you provide on your credit application will not be retained, stored or used by GM other than to transfer such information to this GM dealer and such financial institutions. The information you provide on your credit application will be treated in accordance with this GM dealer’s and such applicable financial institution(s)’ privacy statements. Please review this GM dealer’s privacy statement and the financial institutions’ privacy statement for more information on their respective privacy practices.

        USE OF COOKIES AND OTHER TRACKING DEVICES BY THIRD PARTIES

        Cookies placed or recognized on your computer’s website browser by third-party advertising companies on this or other websites are used in conjunction with web beacons at this website to evaluate online advertising or to tailor promotions and other marketing messages to you.
          
        At this time, this website does not currently honor do no track signals from a website browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

        This website adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting this website, you may click on the AdChoices icon located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page www.AboutAds.info/choices.

        Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to you based on your interests and browsing activities.

          LINKED SITES

          This website may contain links to third-party sites not controlled by GM or covered by this Privacy Statement, such as those belonging to an independent product review site (i.e. Kelly Blue Book). We recommend that you check the Privacy Statement of other sites you visit before providing any personal information on those other sites.

            CHANGES TO THESE PRIVACY POLICIES OR STATEMENTS

            Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review such collecting entity’s individual Privacy Policy or Statement for changes.
              This Privacy Policy is effective as of May 12 2016

                Luther Automotive Group Website Privacy Policy

                This website Privacy Policy applies to your use of this website and the information you provide to us through the website. Further information about our financial privacy policies regarding vehicle financing obtained through our dealership can be found at the end of this notice.

                Privacy
                Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our websites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.
                Guiding Principles:
                Our dealership respects the privacy of individuals who visit our websites, send us e-mail, or participate in features or services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:
                Our dealership maintains a strict "no-spam" policy. Subscribers to our e-mail services (or any other feature or service found on our website) will not receive unsolicited e-mail messages from us. Our dealership collects information online primarily to provide our visitors with a more relevant experience on our websites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in databases on secured servers with restricted access). Our dealership will not share any information you've provided to us with anyone without your consent other than to provide any services you've requested, where necessary for our third-party vendors and service providers to perform services for us, or with our affiliates. At the time you register for a service, you will be notified of, and asked to consent to, the sharing of your information with any particular third party necessary to the provision of the requested service. Third-party vendors and service providers may have their own privacy policies on sites that are linked to our websites. You should carefully review those policies.
                Non-Personally Identifiable Data:
                Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the website, compile statistical data and to assist in developing marketing programs. In addition, we gather certain navigational information about where you go on our websites. This information enables us to determine which areas of the websites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.
                Information Voluntarily Provided:
                Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information from us, or use any of the other interactive portions of our websites, is maintained on our secure servers and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications from us at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region or to market products or services to you.
                Information Collected from Other Sources:
                To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all applicable state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you've provided.
                Disclosure of Personal Information:
                Our dealership understands the importance of your privacy. We collect and maintain the personal information of users of our website for our use and the use of our subsidiaries. We do not sell, rent, or trade consumer information to third parties, other than as described below, or with your consent. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.
                Other Businesses:
                Our dealership may develop relationships with select retailers and other companies at various times to provide expanded services to our website visitors. As part of such a relationship, we may share with these companies the use of certain interactive website functions (i.e. the E-Mail Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and those companies.
                Third Party Vendors and Service Providers:
                Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services, running special promotions and performing administrative or marketing functions. These third parties will only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from such third parties working on our behalf other than when performing services for us.
                Business Transfers:
                In the event that our dealership sells or transfers all or a portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
                Compliance with Law/Safety:
                Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our websites, the sites themselves, or the public.
                With Consent:
                Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.
                Use of Cookies:
                Our dealership may use a browser feature known as a "cookie." Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our dealership uses cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to our websites. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our websites. The "help" section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As our websites have been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of our websites may not function correctly and you may be required to renter any user IDs and passwords more frequently
                Accessing Our Websites from Outside of the United States:
                If you are visiting our website from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.
                External Links:
                Our websites contain links to other sites. Our dealership is not responsible for the privacy practices or the content of those websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from one of our websites.
                Passwords:
                The personal data record created through your registration with our website and stored on our servers can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
                Public Forums:
                Our websites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
                Opt-out Procedures:
                You may always opt-out of receiving future communications from our dealership. Our sites allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.
                Browser-Based Do Not Track:
                Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.
                Contacting the websites:
                If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.

                  Category and Sources of Personal Information

                  Representative Data Elements

                  Purpose for Collecting and Sharing the PI

                  Categories of Third Parties to whom this type of Personal Information is Disclosed for a Business Purpose

                  Categories of Third Parties to whom this type of Personal Information is Sold

                  Information about Your Rights and Choices

                  Online & Technical Information

                  We collect this type of information from:

                • You and from your computer or devices when you interact with our platforms, websites and applications. For example, when you visit our websites, our server logs record your browsing activity.

                • Automatically, via technologies such as cookies, web beacons, when you visit our website or other websites.

                • Third parties, including advertising partners

                  • We also associate information with you using unique identifiers collected from your devices or browsers.

                  Data elements in this category include:

                • IP Address to determine general location (zip/dma)

                • Website pages visited, to determine automobile makes/model/conditions of interest

                • Unique user ID created by Ansira

                • Device characteristics (such as browser information)

                • Browsing Data

                • First Party Cookies

                • Third Party Cookies

                • Web beacons, clear gifs and pixel tags

                  		•

                  We use this type of information to identify you and communicate with you, including:

                • Ad Targeting

                • Ad Content

                • Website content

                  		•

                  We may disclose this type of information to our Affiliates and Service Providers and to:

                • Service Providers, including to social media companies such as Facebook which use the data only to identify which of our customers use their platforms so that we can deliver ads to you on the platform

                • Ad Exchanges to allow delivery of ads tailored to your preferences

                • Third party network advertising partners

                • Lawyers, auditors, consultants and others who provide professional services to Ansira

                  • Other third parties (including government agencies) as required by law

                  We do not sell this personal information.

                  You may review the data we currently have associated with you by locating the CPPA Actions section of this page and choosing the appropriate option.

                  You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.

                  Unique Identifiers

                  We assign a Cookie ID to you when you visit a website for which Ansira provides advertising and/or website services.

                  We collect this type of information from:

                • You, when you interact with us using your devices

                • Third parties, such as advertising data providers and advertising partners.

                • Third parties, such as ad delivery companies who place cookies containing advertising IDs on your devices for us.

                  		•

                  Data elements in this category include:

                • Cookie ID

                • Device type identifier (e.g. Desktop, Mobile)

                • Advertising ID

                  		•

                  We use this type of information:

                • To identify you or your device, including to associate you with different devices that you may use

                • For record-keeping and reporting, including for data matching

                • For metrics and analytics

                • Ad delivery, Ad personalization and Website personalization to match your interests.

                  		•

                  We may disclose this type of information to our Affiliates and Service Providers and to:

                • Third parties, such as Ad Exchanges, Data providers, and other service providers to assist in personalizing ad and site content.

                • Third parties who assist with our information technology and security programs

                • Third parties who assist with fraud prevention, detection and mitigation

                • Lawyers, auditors, consultants and others who provide professional services to Ansira

                • Other third parties (including government agencies) as required by law

                  		•

                  We do not sell this personal information.

                  You may review the data we currently have associated with you by locating the CPPA Actions section of this page and choosing the appropriate option.

                  You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.

                  Inferred and Derived Information

                • We create inferred and derived data elements by analyzing the online and behavioral data we collect

                  • Data elements in this category include:

                • Propensities, attributes and/or scores generated by internal analytics programs and used for advertising and website personalization

                  		•

                  We use this type of information to tailor advertising and website content to match your interests:

                • Ad Targeting

                • Ad Content

                • Website Content

                  		•

                  We may disclose this type of information to our Affiliates and Service Providers and to:

                • Third parties with whom we have joint marketing arrangements

                • Lawyers, auditors, consultants and others who provide professional services to Ansira

                • Other third parties (including government agencies) as required by law

                  		•

                  We do not sell this personal information

                  You may review the data we currently have associated with you by locating the CPPA Actions section of this page and choosing the appropriate option.

                  You may review your data, request that we do not sell the data, or even request that we delete the data. Please keep in mind the data is collected from website interaction and should you return to a website later we will begin collecting information again.

                  Inferred and Derived Information

                  Ansira company collects a limited set of data based on user interaction with a website with the intent of using the same data to personalize website experiences and target advertising that matches user interests. The kinds of data collected includes, but is not limited to, website visits, areas of interest and time spent on the website, IP address to determine location, platform type and referring pages. Under the California Consumer Protection Act, you have a right to request access to and control over data collected by Ansira company for the purposes named above.

                  We apologize, but your data is unavailable at this time. Please try again later.